About eight holes into the final round today I got curious about the “Jumeirah” scrawled across the crown of McIlroy’s cap. That I had to look up this high-end hotelier and resort company on Google is a pretty good tip-off that I don’t travel in luxury. I’m usually ready to pounce on the automatic waffle machine during the free breakfast at Holiday Inn Select.
With its logo plastered across McIlroy’s cap and shirts as in the photo from the company’s website above, Jumeirah has scored some major marketing points. Next time I’m in Dubai, I’ll consider staying with them.